Every channel your category sells in. On one map.
Traditional data measures a handful of channels and calls it the market. Calebrate maps all of them, so nothing your category sells through is a blind spot.
Go where demand is already proven.
Your competitors are voting with their shelf space. Calebrate tracks every one of them across every channel, down to the individual store, so you can follow the demand they have already proven and skip the ones that would only burn it. Their map becomes your shortcut.
Launching blind is the most expensive mistake in CPG.
The product is not what kills most launches. The wrong map is. Money goes into markets that were never going to convert, the shelf you needed gets taken by a competitor, and by the time the velocity data comes back, the quarter is already gone.
You pick the wrong market first.
Without store-level data you launch on gut feel. One wrong regional push can burn a quarter of runway and a chunk of inventory before the numbers tell you it was the wrong place.
Your budget evaporates across the map.
Trade spend, demos, and media get smeared thin across geographies that never had your shopper in them. You paid to be everywhere and compounded nowhere.
You pitch buyers with assertions, not evidence.
Buyers buy velocity proof and demand mapped to their doors. Show up without it and you are a risk they can decline in thirty seconds.
Competitors take the doors while you deliberate.
Distribution is a land grab. Every week you cannot see where the open shelf is, someone else is filling it.
Calebrate turns "where should we go next" into a ranked list.
We map the whole market.
2M+ venues across grocery, natural, convenience, mass, restaurants, bars, independents, and specialty. Your footprint and every competitor's, down to the individual store.
Our AI scores the opportunity.
Every retailer, venue, and geography ranked by how much velocity it will actually drive for your brand, based on your demographics and the competitive landscape. Not a data dump. A priority list.
You act with evidence.
Walk into retailer pitches with proof. Aim marketing at geographies that convert. Find the right distributors for each region. Every dollar and every pitch counts.
The distribution data no one else can hand you.
Most tools measure a slice of the market from a panel. Calebrate sees the whole shelf: every product, every venue, every channel, tied to real, countable stores. It is the one view that shows you not just what already happened, but where the open shelf actually is right now.
How Pretty Tasty Tea found its next 50 markets.
Pretty Tasty Tea had a foothold and needed to expand into the right tier 2 and tier 3 metros, and to line up the right distributors to get there. Calebrate scored 173 metros and 93 cities and handed back a ranked shortlist, with the top target market indexing 1102 on our Distribution Index, more than eleven times the national fair share.
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